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Pselda, a very sexy anagram. When Suzana Leal heard a voice in a dream saying the name “Pselda... Pselda...”, she did not figure out why. It took another dream the following week for her to decipher the conundrum, and this is how Ipanema's latest sexy club came to be: Pyche Feminine Pselda shop opened doors in July 2005 in a charming building in the heart of Ipanema, on Rua Maria Quitéria. Suzana was not looking for anything conventional: she invited architect Laura Boechat to design the transformation of two commercial offices into a magical space to exercise the art of feminine seduction, with good taste and quality. Pselda offers lingerie e outerwear in all styles, textures and shapes. Suzana selected the best suppliers and labels. French lace, bras with cups of incredible quality, polka dots, exclusive embroidery and patterns, corselets, girdles, and panties in exclusive shapes, such as the one with leopard prints, with lace and a large tie on the back. Other than Zoé label, Pselda there are other novelties found by the entrepreneur in her market researches. Suzana is from a family with six sisters, and their relationship with their mother has always been very strong. "I love the feminine soul, her neuroses and insecurities. I enjoy listening to stories of my clients, and helping them to improve their sex lives, add some spice in life. She says that when there's a problem in a women's body there's always the right lingerie to soften it. At Pselda there's also the famous "closet", a white Provence style armoire that is home to more intimate objects including vibrators, assorted creams, books about sexuality, etc. This side of Pselda is only available upon request. Count on uninhibited explanations on how to use the products, and the good vibes and pleasant atmosphere. She also promotes workshops with women's only groups on how to keep a healthy sex life and the joy of living - a trait of Suzana's personality. At Pselda sensuality is at every corner. The details in the decor were carefully chose by the entrepreneur: the walls are covered in champagne colored satin tapes, the curtains are aubergine, there are large vases full of apples for the clients, and puffs are spread on the floor, lounge-style. The carpet on the floor is so fluffy and soft that it invites you to an informal chat and a flute of prosecco with Suzana, a specialist in putting up the spirits of the clients "I am a feminist that loves bras!"At Pselda beauty is not stereotyped. Suzana says that she had among her clients even a princess of Jordan, a large and overweight woman that walked out with a big smile on her face. Actresses, socialites, fashion producers, costume designers, and even the girl next door are welcome and they always leave the shop with a shopping bag full of fantasies, and their self-esteem way up high!
Rio: Rua Bartolomeu Mitre, 455 loja D, Leblon. |
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